RELEASE: Devils, Nickelodeon Partner for Kids Day on Sunday

The Devils Youth Foundation donate $25,000 to the Newark Day Center as part of the night

The New Jersey Devils will host Nickelodeon Kids Day on Sunday, April 4 as the team hits the ice against the Washington Capitals at 3:00 p.m. Throughout the game in a variety of on-screen content, Nickelodeon characters will be featured on the big screen and on the second-screen experience in the New Jersey Devils app, including characters from SpongeBob SquarePants, Rocket Power, PAW Patrol and more. In addition to the Nickelodeon activations that will occur throughout the game, the Devils Youth Foundation will take this opportunity to continue our ongoing commitment of engaging the youth in the Newark community by presenting an in-game donation of $25,000 to Newark
Day Center in support of their campaign, Third Century Fund: Equity in Education. The Devils Youth Foundation donation will directly impact and alleviate the education and digital inequities exposed by the pandemic and prepare Newark Day Center families for a brighter future. The funding will provide new technology, hardware and connectivity enhancing both in-classroom and remote learning.

“We have been fortunate to have our organization and players engage with Newark Day Center for the past few years and I am consistently inspired by the incredible work of their staff to support the youth of the Greater Newark Community,” said Allison Blitzer, Chair of the Devils Youth Foundation. “Education inequity is one of the largest hurdles in under-resourced communities like Newark. Our donation will equip classrooms with high-quality equipment and internet for early childhood learning and community programming. This upgrade is essential in ensuring Newark Day Center students have the opportunity to learn, grow and compete academically.”

“Newark Day Center represents the past, present, and future of Newark. As the Executive Director of this wonderful agency, I reference the quote stated by Frederick Douglas, ‘It is better to invest in children than repair broken men’,” said Donna Johnson-Thompson, Executive Director, Newark Day Center. “We would like to thank the New Jersey Devils and the Devils Youth Foundation for investing in our children. This outstanding donation will enable the Newark Day Center to bring state-of-the-art technology including laptops, iPads, internet connection and more to our wonderful children and their families to ensure their academic success!”

Newark Day Center is the oldest social services agency in New Jersey, and the third oldest in the nation. For over 200 years, the Newark Day Center has served the people of Newark in a variety of ways. As it prepares for its third century of offering services its primary mission is to provide high quality and caring infant, toddler, and preschool education for over 200 children, ages three months to five years, who live in the Greater Newark area.

If fans would like to learn more or donate, please visit

The game marks the second game at the newly State-approved fan admittance at 20% of Prudential Center’s traditional attendee capacity. The estimated 3,600 fans attending, and those experiencing via the Devils broadcast on MSG+ or second-screen experience on the Devils app, will enjoy special giveaways and surprises from Nickelodeon characters and team mascot NJ Devil.

Notable in-game and second-screen activations, for the Devils and Nickelodeon’s Kid’s Day game include:

Nickelodeon Characters “At the Game” and In-Arena Features: Nickelodeon characters will be “at the game” with over 30 of them in the stands as cardboard cutouts in section 16. In addition, with each Devils’ goal, Prudential Center’s scoreboard, the largest in-arena scoreboard in the world, will feature the classic Nickelodeon slime overlay.

SpongeBob Hockey T-Shirts: One-of-a-kind SpongeBob Hockey T-Shirts will be available for sale in adult and child sizes at Devils Den at Prudential Center or via

Little Devils Exclusive: Little Devils members will join NJ Devil and TJ the DJ via Zoom for a Pre-Game Dance Party to a Nickelodeon playlist.

Devils Youth PeeWee Minor Team & Alliance Hockey Team Game Feature: During the first intermission, the taping of the game between the Devils Youth PeeWee Minor Team and Alliance Hockey Team, played at the RWJBarnabas Health Hockey House, will be featured on the big screen for fans to enjoy.

Virtual Anthem: High School Junior, Elin Evans, will perform the National Anthem virtually on the guitar, featured both in-arena and in the second-screen experience.

To tune in to the second screen experience, fans should visit