As the President of the New Jersey Devils, Jake Reynolds oversees the business operations and strategy for Harris Blitzer Sports & Entertainment’s (HBSE) three-time Stanley Cup-winning franchise. In the first six months of his tenure as President, Reynolds’ efforts, initiatives and structure led New Jersey’s NHL team to rise to the Top Ten in NHL rankings with regard New Season Ticket Member Sales, Season Ticket Member Retention and notable social media and digital metrics.
Prior to his elevation to President, Reynolds was the Chief Revenue Officer for HBSE, where one of his primary responsibilities was to oversee the ticket sales strategy, staffing, selling and servicing for the marque team properties in HBSE’s portfolio, the Philadelphia 76ers and New Jersey Devils. As CRO of HBSE, Reynolds spearheaded fan-first, brand and front office initiatives that drove ground-breaking revenue streams and drastically improved fan and community engagement for both teams. Under Reynolds’ leadership, the 76ers achieved league-leading positions in all metrics related to customer service, ticket sales and Season Ticket Member growth and retention; notably breaking all-time franchise records in fan attendance and ticket sales during the 2018-19 season.
During his seven years as a senior executive with HBSE’s marquee franchise properties, the New Jersey Devils and Philadelphia 76ers, Reynolds established himself as an industry leader in sales, corporate culture and innovation in front office analytics. Reynolds has been a key architect in some of HBSE’s most innovative initiatives, including the 76ers and StubHub’s groundbreaking ticketing platform, the first in the live event industry to provide consumers access to primary and secondary tickets on a unified, blended platform.
In 2019, Reynolds was a recipient of Sports Business Journal’s renown “Forty Under 40” honors; in 2017 Reynolds was selected from an international pool of senior industry executives to Leaders in Sports acclaimed “Leaders Under 40” list.
Prior to his roles with HBSE, Reynolds held a senior management position with Monumental Sports & Entertainment, where he oversaw sales and retention efforts for the Washington Wizards, Washington Capitals, Washington Mystics, and Georgetown Men’s Basketball. Earlier in his career, he held sales roles with the Indiana Pacers and New York Giants.
A native of Salt Lake City, and graduate of Utah Valley University, Reynolds, his wife and three daughters currently reside in New Jersey.